Taming online traffic is a challenge. It's ever changing rules and possibilities offer great opportunities that also come with potential risks.

Despite all, it remains an unprecedented way to reach a much wider target audience.

i-Audience offers a comprehensive set of online services combining Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and Email Marketing to help marketers convert readers into engaged prospects and then into referring & returning clients.

Each service interacts with potential buyers at different stages of their decision making process and have their own natural environments of maximum effectiveness.

SEO: Search Engine Optimization

Search Engine Optimization is about branding and making your web site look good in the eyes of search engines so that it can be easily found by readers.

We present the content of your web site in accordance with your marketing goals by ...

  • Implementing industry best practices when designing and coding your website
  • Defining key words that best describe your services, verifying their competitiveness and ensuring that they are consistently referenced throughout your web site.
  • Reviewing your site's user experience.
  • Blogging about your services & products.
  • Monitoring relevant forums about what people say about your brand.

Pay Per Click (PPC)

Search Engine Marketing (Google AdWords , Bing Ads)
Mastering Search Engine Marketing tools and their inner works requires expertise and time – not to mention the difference it makes in terms of budget and results between a newbie and expert.

SEM is like managing billboards that appear on the sides of the Search Engine result page. Just like for any real estate – highest bidders get best exposure.

Our SEM experts help you get up and running faster with better results. They save you time from learning how to tweak and monitor your campaigns and get best results out of them.

 Social Media Marketing (SMM)
Whether you target business or retail buyers, they most probably have a presence on social networks. Social Networks may be a great source to recruit fresh leads who are at an early stage of the purchase cycle by germinating interest for your offer.

When used wisely, Social Media Marketing consolidates your online & search engine investments and acts as a lever for SEO & SEM results.