Category Archives: Uncategorized

Our 10 Most Popular Mailing Lists in Asia

We have access to some of Asia’s most popular mailing lists including AsiaXPAT, Business Week, Forbes, Fortune Magazine, Harvard Business Review, International Herald Tribune, National Geographic, Reader’s Digest, The Economist, Time and many more.

AsiaXPAT

AsiaXPAT is the online platform of choice for blue chip companies interested to target the affluent Expat and English speaking communities of Asia. AsiaXPAT is promoted through extensive above and below the line marketing campaigns.

Business Week

Paid subscribers of Business Week, the world’s most widely read business publication. Subscribers are English speaking, senior level professionals within top international organizations.

Forbes (Asia)

The Forbes Asia audience is nationally, culturally and politically diverse. These readers are educated, affluent, influential local and international business decision makers.

Fortune Magazine (Asia Pacific)

Current and past subscribers to the leading international business magazine. Median age of subscribers is 46, average personal income is $155,000 and average net worth US$1.4 million.

Harvard Business Review

As the standard of business publishing excellence, Harvard Business Reviewkeeps active, top managers informed about important developments, new ideas, and significant trends in business management thought, theory and practice.

International Herald Tribune (Asia)

90% of the readership are in senior management, with over a fifth being owners/partners. The average reader, age 47, enjoys a household income of US $155,000 and has investments of $957,000.

National Geographic (Asia)

This is a highly educated and affluent global audience. Readers are loyal, with an average subscription length of 15 years and renewal rates averaging 80%.

Reader’s Digest (Asia)

Reader’s Digest is the most widely-read and best-selling magazine in Asia. They are affluent and well educated individuals and are either (1) magazine subscribers; (2) book buyers and/or (3) multi-product buyers – all proven to be mail order responsive.

The Economist (Asia Pacific)

The Economist’s Asia Pacific subscriber study presents a comprehensive portrait of influential and versatile readership. The Economist Asia Pacific readers have sophisticated and high-profile consumer lifestyles and are frequent premium fare travelers.

Time (Asia)

In Asia, TIME Magazine reaches an audience that is well educated, well traveled, affluent and influential in setting the direction for the region’s continuing growth. The Readership Profile is Average Age 40 with Average Household Income of US$70,428.

Email Marketing Strategies

Those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills.

If you do not have a great deal of information about email marketing and do not fully understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire an agency with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly.
Offer an Email Correspondence Course

Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.
Publishing and Distributing Period E-newsletters

Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.
The Most Important Strategy

Regardless of the method of email marketing you opt to utilise, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Email Marketing Analysis Reporting Overview

After every email broadcast, i-audience provides you with an email marketing analysis report that tells you who opened, read and clicked your email so you can analyze your campaign’s ROI and more.

Dynamic Graphs

Our dynamic graphs show you how many emails were delivered, how many bounce backs there were and who opted out.

Open Read and Click Tracking

Open, read and click tracking show you how many people are opening your campaigns, if they read it and where exactly they’re clicking.

Opens and Clicks Timeline

Find out what time of day people are reading your emails and how long overall engagement lasts.

Opens by Location

See where in the world your readers are located.

Bounces

Find out how many email addresses bounced and who unsubscribed from your list.

Post Campaign Analysis

If you want to dig even deeper, i-audience can sit down with you to help you analyse the results of your Campaign and what improvements can be made for next time.

Getting Started With SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results. (Wikipedia). The main idea is to use SEO to increase traffic thus increasing prospects and sales to your website. Below are a few tips on SEO to get you started.

Website

Include a top keyword in the title of your page and use a different title for each page.

Incorporate keywords in the content of your website and mention it a few times naturally but not more than three times, maximum four otherwise the search engines and readers will think it is spam.

Optimize your images by using the alt text and name your images correctly as search engines will not know what your images are. For example, the search engine will not know your image is of a blue plane when it sees image_855.jpg. So rename it to blue_plane.jpg and use the keyword in the alt text description as well.

How To Come Up With Keywords

Brainstorm a list and identify terms that your customers and prospects would type in the search engine.

Use Google Adwords Keyword Finder to come up with potential keywords but beware that often these keywords can be too generic, competitive or not related to your business. Therefore you will need to sift through and build upon them.

Choose only the top keywords and focus on optimizing these. Remember not to optimize everything at once.

Tools To Track Your Competition

Google Alerts allows you to see who and why certain sites are mentioning your competition.

Social Mention allows you to receive emails regarding who is talking about your competition in real time on blogs, microblogs, video and audio.

Open Site Explorer allows you to find out what sites are linking to your competition as well as the anchor text being used.

SpyFu allows you to download the keywords your competitors are using.

Do Free Trials Still Work?

Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like the flavor of a new toothpaste without trying it.

As a result, many marketers are using free trials to lure new customers. This is particularly effective when the lifetime customer value of a new customer is substantial.

Picking up on our dry cleaning example, once acquired, a customer may stay with the dry cleaner for many years to come. Therefore, offering a free trial for a few shirts equates to a low acquisition cost in relation to the total revenue that can be generated from the newly acquired customer.

Another example is Salesforce.com. A business-to-business company that specializes in online management solutions has been offering free trials for a long time. These free trials have accounted for significant revenue growth and the addition of more than 40,000 new subscribers per year.

Make Your Free Trial Effective

The key to having a successful free trial program is to make it simple and risk free. For example, don’t ask clients for tons of information in order to begin their free trial. Make participation clear and easy requiring only minimal information. Make sure this information allows you to track their participation and follow up with them at a later point in the process.
Solicit feedback from those who participate in the free trial. Ask them, “How’s it going?” This can improve your chances of conversion and also give you the information you need to enhance your program moving forward.

Most Popular Free Trials

The most popular free trial is “30-day Free Trial”. This is effective for a number of reasons. The first and foremost is that a new habit is formed within three weeks. By getting someone to participate in a program for a minimum of 3 weeks (like subscribing to a cable channel) makes it habit forming and creates some switching costs. Remember the old saying, “I want my MTV”. Yeah, of course… because once you’ve watched it for a while you can’t do without it.
Other types of free trials are available as well. The key is to look at what competitors in your industry are offering and finding the offers that have been out there for a long time. This means that the offers are effective. No company can survive by giving their products and services away for free indefinitely.

Is a Free Trial Right for You?

If your product or service is a high price, and a free trial may not be idea. As a result, you many want to consider sampling. Perhaps sampling involves a small portion of the complete service you’re going to deliver.

Just the other day, I received a free trial of something for my website. The free trial only included a partial scan of my website. After some items were identified, I had to upgrade to receive the additional benefit. This works extremely well for service businesses or those where products are too expensive for a free trial.
In conclusion, think about the free trial as another marketing tool in your tool chest. Free trials are ideal when selling products and services that can generate an ongoing revenue stream. Don’t hesitate to try a free trial offer. If it works, you can have a consistent stream of users and conversions.

Crucial Things To Do To Build Your Mailing List

While there are companies that are all too eager to help your site and business build a clientele for a fee, there are also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in Email Marketing

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen on your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.
A Whole New World of Target Marketing

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target marketing. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.
Crucial Things to do to Build Your List

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

  1. Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up. A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.
  2. As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.
  3. Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.
  4. Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

International Women’s Day Special

Today is the International Women’s Day and the guys @ i-Audience decided to do something about it – we would like to wish you all a Happy 8th of March and to say thank you for all the great moments we share together!

Now, this would be just too simple and we (the guys) as you know from experience (life-long one), tend to make things complicated…and this post won’t be any different (we don’t want to disappoint you after all). So, let’s get into some more details as to why we want to share our appreciation for all the details you think we just don’t pay attention to:

  1. Thank you for working with us – we know we tend to (sometimes) be a bit noisy, go around the office talking to ourselves in codes no sane person could possibly understand (let alone find funny?!) and make comments that even (again sometimes) seem unreasonable.
  2. Thank you for supporting us – we thank you for allowing us to live under the illusion that we are completely self-sufficient, idea-making, brainstorming masterminds on whose shoulders the weight of the world rests so securely…until we need your help, that is…
  3. Thank you for making us think – we do tend to take things for granted and sometimes do lose the perspective that some people out there actually do not know what we are talking about – we mean, who doesn’t now the correlation of QS and CPC in regards to ad copy and Impressions?! In addition, thank you for making us think before we act (although this needs some working on).
  4. Thank you for bringing out the best in us – last, but not least,by helping you in your daily tasks you do bring the shiniest qualities in all of us out!

The list could go on and on but we decided on the above mentioned Top 4. If you’d like to share our opinion with your friends and peers, feel free to use the social share buttons below:

A/B Split Your Campaigns

Testing your email campaigns will help you maximise your profits for future campaigns. You can test the subject line, from name, delivery date and time, mail piece design or content but no may than one variable at a time.

  1. Decide on a percentage of your list to test (for example 20%) and send that out first.
  2. Decide whether the winning campaign is the one that was opened the most, received the most clicks or received the most responses.
  3. When a winner is determined, send out the remaining portion of the list.
  4. If neither campaign was opened then most probably the test list was too small. Split the remaining 80% in half and send the two campaigns out to determine a winner for your next campaign.

Subject Lines

Subject lines with company names at the beginning in general seem to perform better and shorter subject lines seem to work better than long ones. Words to stay away from in order to avoid triggering the spam filter or ones that will negatively affect your open rates include: Free, Help, Percent off and Reminder.

Delivery Date and Time

Based on our many years of experience with sending out email campaigns and testing, we’ve found the best days of the week to send are Tuesday and Wednesday morning. While Mondays and Fridays are the worse days.

How To Improve Your Online Conversion By 300% Or More

Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

About The Author

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael’s hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

Email Campaigns – 5 easy points that can make your life easier

Your campaign has been well planned, the email database cleaned and prepped for top-performance, the HTML creative is breathe-taking and the offer just can’t be refused… The broadcast platform has been calibrated and re-checked, timing set-up and…nothing! The email is not received or mysteriously finds it’s way into the Spam/Junk folders, the images are cropped / invisible / distorted and the text just isn’t what you planned it to be? What abut the response rates? Sounds familiar?

Anyone that tried sending an email campaign had, at least once, experienced any one of these problems, probably a combination of them and, in the first attempt, most likely all of them. So, what causes this small yet tiresome interferences between you and your clients? Let’s take a look at some of the mechanics governing the world of email marketing – a small check list that can lead to big changes:

1. Email clients & On-line accounts – your friend or foe?

Email clients like Outlook, Thunderbird, Evolution mail and Google, Yahoo, Hotmail are all extremely important when you plan your campaign. First off, the clients use one of them (or a combination) to view and evaluate your offer. If the creative artwork reaches them looking as you desired – that’s great! If not, consider some of the following pointers:

Outlook – great for business bad for email marketing! A favourite amongst business leaders it’s a nightmare for marketers. It features a “re-vamped” HTML encoding engine stolen from Word meaning no CSS allowed! That’s right, all those nice colors, text flourishes and eye-candy you spent hours in programming just won’t cut it. No CSS, no DIVs..no nothing. Just use plain old HTML and you should be fairly safe your images won’t be lost, text disfigured and borders erased.

Thunderbird – great open sources email manager with a mind of it’s own. Although it can handle any type of HTMLs, the font depository is a bit lacking so any fancy typography might result in the wrong font size or type.

Google/Yahoo – good functionality, enough on-line storage…and Spam filters like Fort Knox. If your server has been blacklisted, has a lack of security certificates or any of the two companies Spam algorithms deems your emails as Spam, it’s a one way trip down Junk alley.

2. Subject line – Choose your words carefully

Your subject line can be a maker or deal breaker when your emails are concerned. Spam being the major issue with today’s email broadcasts and campaigns, it’s extremely important how your phrase your subject line and what words you actually use. Remember that words like “free, give-away, seminar, order, conference, product, slip” etc. are often used by Spammers so the Junk filters automatically label any such email as Junk.

3. Content – Simple vs. Complex

You might be good with words, have a great selling point or just want to convey an important message – but remember the people you’re talking to! With emails ever increasing in quantity (in 2012 it has risen by 25% compared to 2011) your audience doesn’t have the time (nor will) to read through long emails. Keep it short and sweet, emphasize your strong points and it’s more likely to see a potential Lead forming up from your campaign.

4. Added Value – Get your audience moving

The next step is to motivate your potential clients / leads / peers to subscribe to your newsletter, purchase a product or sign-up for a specific service. So don’t forget that you have to give something in order to receive something back. By adding value to your offer, such as free eBook download, trial periods or free consultations, your audience will be more prone to engage with you, talk to you and, in the end, listen to what you’re saying. Remember, making a sale is a dialogue and not monologue.

5. Timing – Are you ready to go?

Timing is everything – if your email reaches the right people at the wrong time it’s the same as not sending it. Analyse your offer and think about the schedule of your target audience. For example, someone working a fast-paced job will use Monday morning to shuffle through his business emails and plan the week ahead of him in terms of projects, meetings, reports…so if your offer is a foot massage and it came in @ 9am, don’t expect a great response. Or, if you’re offering a business conference sign-up but send it in the evening, when your potential lead is relaxing, he/she will be more likely to ignore it. So, choose your timing carefully – and think about the time zones your audience is located in!


Fatal error: Uncaught Error: Call to undefined function twentytwelve_content_nav() in /home/http/prod/sites/i-audience.com/htdocs/www/wp-content/themes/plavaluna/category.php:40 Stack trace: #0 /home/http/prod/sites/i-audience.com/htdocs/www/wp-includes/template-loader.php(74): include() #1 /home/http/prod/sites/i-audience.com/htdocs/www/wp-blog-header.php(19): require_once('/home/http/prod...') #2 /home/http/prod/sites/i-audience.com/htdocs/www/index.php(17): require('/home/http/prod...') #3 {main} thrown in /home/http/prod/sites/i-audience.com/htdocs/www/wp-content/themes/plavaluna/category.php on line 40