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	<description>Articles and news about direct marketing. From i-Audience</description>
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			<title>How to Create Killer Ad Copy</title>
			<link>http://www.i-audience.com/post/how-to-create-killer-ad-copy</link>
			<description>&#60;a href="http://www.i-audience.com/post/how-to-create-killer-ad-copy">&#60;img src="http://www.i-audience.com/upload/images/copywriting.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Answer these questions before you write your ad copy:.

1. What is the objective of the ad? To generate leads or inquiries, make a direct sale, answer inquiries or leads, make an announcement, build image, etc.?]]></description>
			<pubDate>Wed, 14 Dec 2011 14:44:47 +0800</pubDate>
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			<title>Discover Powerful Techniques For Marketing Your Products To Other Businesses</title>
			<link>http://www.i-audience.com/post/discover-powerful-techniques-for-marketing-your-products-to-other-businesses</link>
			<description>&#60;a href="http://www.i-audience.com/post/discover-powerful-techniques-for-marketing-your-products-to-other-businesses">&#60;img src="http://www.i-audience.com/upload/images/business-to-business-marketing.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Products and services that are sold business to business are usually more complex and more expensive than their business-to-consumer counterparts. Buying cycles are longer, too. And the buying (and selling) process usually involves dozens of steps and more than one person. For that reason, as a BTB marketer, you usually expect your direct mail marketing to generate a lead, not close a sale. ]]></description>
			<pubDate>Wed, 30 Nov 2011 12:46:00 +0800</pubDate>
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			<title>How To Improve Your Online Conversion By 300% Or More</title>
			<link>http://www.i-audience.com/post/how-to-improve-your-online-conversion-by-300-or-more</link>
			<description>&#60;a href="http://www.i-audience.com/post/how-to-improve-your-online-conversion-by-300-or-more">&#60;img src="http://www.i-audience.com/upload/images/improve-online-conversion.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list. ]]></description>
			<pubDate>Fri, 28 Oct 2011 15:36:39 +0800</pubDate>
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			<title>Our 10 Most Popular Mailing Lists in Asia</title>
			<link>http://www.i-audience.com/post/our-10-most-popular-mailing-lists-in-asia</link>
			<description>&#60;a href="http://www.i-audience.com/post/our-10-most-popular-mailing-lists-in-asia">&#60;img src="http://www.i-audience.com/upload/images/asia-mailing-lists.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[We have access to some of Asia's most popular mailing lists including AsiaXPAT, Business Week, Forbes, Fortune Magazine, Harvard Business Review, International Herald Tribune, National Geographic, Reader's Digest, The Economist, Time and many more.]]></description>
			<pubDate>Fri, 23 Sep 2011 12:22:10 +0800</pubDate>
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			<title>Announcing The Launch Of 3 New Mailing Lists in Philippines</title>
			<link>http://www.i-audience.com/post/announcing-the-launch-of-3-new-mailing-lists-in-philippines</link>
			<description>&#60;a href="http://www.i-audience.com/post/announcing-the-launch-of-3-new-mailing-lists-in-philippines">&#60;img src="http://www.i-audience.com/upload/images/philippines-mailing-list.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Owners of Upscale Residential Properties in Philippines, Philippines Residents Database and Professionals & Business Executives in Philippines.]]></description>
			<pubDate>Fri, 26 Aug 2011 15:22:19 +0800</pubDate>
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			<title>SUMMER SALE 50% OFF Mailing List Rental</title>
			<link>http://www.i-audience.com/post/summer-sale-50-off-mailing-list-rental</link>
			<description>&#60;a href="http://www.i-audience.com/post/summer-sale-50-off-mailing-list-rental">&#60;img src="http://www.i-audience.com/upload/images/summer-sale-mailing-lists.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Receive 50% off the Asia Pacific SME Collection when you simply "LIKE" this offer on Facebook by Wednesday, 31st August 2011.]]></description>
			<pubDate>Wed, 20 Jul 2011 18:32:58 +0800</pubDate>
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			<title>Getting Started With SEO</title>
			<link>http://www.i-audience.com/post/getting-started-with-seo</link>
			<description>&#60;a href="http://www.i-audience.com/post/getting-started-with-seo">&#60;img src="http://www.i-audience.com/upload/images/getting_started_with_seo.png" align="left" width="100" />&#60;/a>&#160;<![CDATA[Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. (Wikipedia). The main idea is to use SEO to increase traffic thus increasing prospects and sales to your website.  Below are a few tips on SEO to get you started.]]></description>
			<pubDate>Fri, 24 Jun 2011 11:32:46 +0800</pubDate>
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			<title>How to A/B Split Test Your Email Campaigns</title>
			<link>http://www.i-audience.com/post/how-to-a-b-split-test-your-email-campaigns</link>
			<description>&#60;a href="http://www.i-audience.com/post/how-to-a-b-split-test-your-email-campaigns">&#60;img src="http://www.i-audience.com/upload/images/ab_email_campaign_split_test.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Testing your email campaigns will help you maximise your profits for future campaigns.  You can test the subject line, from name, delivery date and time, mail piece design or content but no may than one variable at a time.]]></description>
			<pubDate>Fri, 27 May 2011 12:46:53 +0800</pubDate>
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			<title>5,000 Free Email Leads!!!</title>
			<link>http://www.i-audience.com/post/5000-free-email-leads</link>
			<description>&#60;a href="http://www.i-audience.com/post/5000-free-email-leads">&#60;img src="http://www.i-audience.com/upload/images/5000_Free_Email_Leads.png" align="left" width="100" />&#60;/a>&#160;<![CDATA[To celebrate the launch of the “IT Senior Management in China” mailing list at i-Audience, we are offering 5,000 free email leads when you rent or purchase 5,000 postal addresses and telephone numbers.]]></description>
			<pubDate>Wed, 11 May 2011 16:43:42 +0800</pubDate>
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			<title>All New i-audience.com Features</title>
			<link>http://www.i-audience.com/post/all-new-i-audiencecom-features</link>
			<description>&#60;a href="http://www.i-audience.com/post/all-new-i-audiencecom-features">&#60;img src="http://milio.i-audience.com/Editorial/upload/files/i-audience_new_website.png" align="left" width="100" />&#60;/a>&#160;<![CDATA[Mailing list search engine, live list updates, managed lists portfolio pdf download, blog, free Direct Marketing handbook download, Direct Marketing glossary, Direct Marketing privacy regulations and more.]]></description>
			<pubDate>Fri, 08 Apr 2011 18:08:58 +0800</pubDate>
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			<title>i-audience Celebrates 7 Years!</title>
			<link>http://www.i-audience.com/post/i-audience-celebrates-7-years</link>
			<description>&#60;a href="http://www.i-audience.com/post/i-audience-celebrates-7-years">&#60;img src="http://milio.i-audience.com/Editorial/upload/images/iaudience_anniversary.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[i-Audience is the "Largest Leads Provider in Asia". Whether you are a B2B or B2C marketer, we help you find new opportunities globally to increase your sales. We've been in the industry long enough and have developed a notorious reputation of delivering on our promise to make your direct marketing campaigns successful.]]></description>
			<pubDate>Fri, 11 Mar 2011 12:23:12 +0800</pubDate>
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			<title>Email Marketing Analysis Reporting Overview</title>
			<link>http://www.i-audience.com/post/email-marketing-analysis-reporting-overview</link>
			<description>&#60;a href="http://www.i-audience.com/post/email-marketing-analysis-reporting-overview">&#60;img src="http://milio.i-audience.com/Editorial/upload/images/email_campaign_analysis.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[After every email broadcast, i-audience provides you with an email marketing analysis report that tells you who opened, read and clicked your email so you can analyze your campaign's ROI and more.]]></description>
			<pubDate>Tue, 08 Mar 2011 17:38:36 +0800</pubDate>
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			<title>Email Marketing Strategies</title>
			<link>http://www.i-audience.com/post/email-marketing-strategies</link>
			<description>&#60;a href="http://www.i-audience.com/post/email-marketing-strategies">&#60;img src="http://www.i-audience.com/upload/images/email-marketing-strategies.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. ]]></description>
			<pubDate>Thu, 10 Feb 2011 18:55:40 +0800</pubDate>
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			<title>Do Free Trials Really Work In Direct Marketing?</title>
			<link>http://www.i-audience.com/post/do-free-trials-really-work-in-direct-marketing</link>
			<description>&#60;a href="http://www.i-audience.com/post/do-free-trials-really-work-in-direct-marketing">&#60;img src="http://www.i-audience.com/upload/images/the-power-of-free-trials.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[Do free trials really work? Are they cost effective? Whether you're considering a free trial or sampling of some kind, keep in mind that many products are best "experienced". For example, its difficult to know whether or not you'll like the flavor of a new toothpaste without trying it.]]></description>
			<pubDate>Thu, 10 Feb 2011 18:50:56 +0800</pubDate>
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			<title>Crucial Things To Do To Build Your Mailing List</title>
			<link>http://www.i-audience.com/post/crucial-things-to-do-to-build-your-mailing-list</link>
			<description>&#60;a href="http://www.i-audience.com/post/crucial-things-to-do-to-build-your-mailing-list">&#60;img src="http://www.i-audience.com/upload/images/4-crucial-things-you-need-to-do-to-build-your-list.jpg" align="left" width="100" />&#60;/a>&#160;<![CDATA[While there are companies that are all too eager to help your site and business build a clientele for a fee, there are also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing. ]]></description>
			<pubDate>Thu, 10 Feb 2011 18:42:01 +0800</pubDate>
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