Data Cleaning

Save Money By Cleaning Your Database

All duplicates and errors are removed from the data thus saving money for the client and ensuring effective deliverability to your target audience.

Data Cleaning

Intelligent Deduplication Technology V.CH.K

Our proprietary deduplication tool V.Ch.K is used to apply phonetic algorithms (Soundex, Soundex 2, Metaphone). Reverse name analysis is used to identify duplicate records and misspellings in names and addresses including Asian characters. The data is restructured and standardised to facilitate broadcast and storing of future information.

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