eft size-full wp-image-342" title="getting_started_with_seo" src="http://www.i-audience.com/wp-content/uploads/2012/11/getting_started_with_seo.png" alt="" width="180" height="180" />Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. (Wikipedia). The main idea is to use SEO to increase traffic thus increasing prospects and sales to your website. Below are a few tips on SEO to get you started.
Include a top keyword in the title of your page and use a different title for each page.
Incorporate keywords in the content of your website and mention it a few times naturally but not more than three times, maximum four otherwise the search engines and readers will think it is spam.
Optimize your images by using the alt text and name your images correctly as search engines will not know what your images are. For example, the search engine will not know your image is of a blue plane when it sees image_855.jpg. So rename it to blue_plane.jpg and use the keyword in the alt text description as well.
How To Come Up With Keywords
Brainstorm a list and identify terms that your customers and prospects would type in the search engine.
Use Google Adwords Keyword Finder to come up with potential keywords but beware that often these keywords can be too generic, competitive or not related to your business. Therefore you will need to sift through and build upon them.
Choose only the top keywords and focus on optimizing these. Remember not to optimize everything at once.
Tools To Track Your Competition
Google Alerts allows you to see who and why certain sites are mentioning your competition.
Social Mention allows you to receive emails regarding who is talking about your competition in real time on blogs, microblogs, video and audio.
Open Site Explorer allows you to find out what sites are linking to your competition as well as the anchor text being used.
SpyFu allows you to download the keywords your competitors are using.