These individuals regularly purchase international round-trip business class tickets every time they travel for the purpose of visiting the regions / countries of their interest. Reasons for travel include visiting head offices, branches, affiliates, clients, suppliers, representatives, distributors, agents, etc., market research or feasibility studies; signing up of contracts; progress check on projects overseas; attending conferences, seminars, workshops or training overseas; visiting or participating at trade fairs and exhibitions; holidays, whether self-financed or paid for by their employers as a performance incentive.

They are important clients of agencies who keep in touch with their customers by way of mailing them frequent flyer program newsletters, airline timetables, rate updates, hotel tie-ups, airport press releases, customer satisfaction questionnaires, holiday package offers, etc.